News

Contact:
Bari George 631.928.4932
bari@bygeorgeandcompany.com

NEWSLETTERS

February 2008
January 2008







FOR IMMEDIATE RELEASE:

"For those of us in the endlessly challenging non-profit world, a world with its own set of very particular challenges, By George is a whole new concept in cause communications, a long-awaited miracle." Esther Cohen, Executive Director, Bread and Roses, 1199SEIU

May 4, 2006 (New York, NY) Bari George, a leader in nonprofit communications for more than two decades, past National Advertising Director for Planned Parenthood Federation and past VP for LA-based Benenson Janson Advertising, has announced the launch of a new concept in cause related marketing communications. After years of working with the most skilled and experienced specialists in the communications field, Bari George figured out a way to bring this level of expertise to the non-profit sector.

By George & Company is a 180 degree turn from the traditional. By George looks to change the face of cause communications by aggregating the highest level of expertise, people with proven track records. By George & Company is an assemblage of award-winning writers, producers, artists, animators, event planners, PR specialists, strategists and executives with a shared commitment to non-profit issues and causes. Individually, they are remarkable. Together they're incendiary.

Bari George explains, "Fragile finances and traditional formulas are limiting what non-profits are accomplishing. Less and less progressive messaging is making it through to the public. There is an enormous need for what we do. I have hand-picked the professionals, the best in their fields, the experts who are committed to issues and causes. Our clients are not limited to the talent of a traditional agency roster. These are senior level experts with proven track records working together in the most efficient, effective and creative ways. People will see our proposition and our work and think, 'I want to be part of that.'"

National pollster and research specialist Celinda Lake, President of Lake Research Partners, heralds the promise of the firm: "What a great concept. I've always had confidence in Bari's innovative strategies, in her early use of research, and in her appreciation of the nuances of language and images. By George & Company furthers her commitment to excellence. I look forward to continuing to work with Bari and her collaborators."

The combined portfolio of the By George & Company roster includes work for a broad array of national non-profit and for-profit organizations, including: the ACLU, NAACP, Oxfam America, Amnesty International, Planned Parenthood Federation, Americans for UNFPA, National Consumer Law Center, Girl Scouts USA, PFLAG, Human Rights Watch, Ms. Foundation, The Museum of Natural History and many more. For-profit experience includes AT&T, American Express, Sony, Kenwood, CBS News, CNN, Toyota, Tribeca Film Festival, HP, Sun, IBM and more.

For more information, please visit www.bygeorgeandcompany.com or email info@bygeorgeandcompany.com.