What we do:
By George & Company specializes in contemporary communications strategies for non-profits. We connect people with causes by making the issues relevant and accessible and the messages entertaining.
From our roster of experts, we assemble a team to address each distinct challenge. Our roster includes award-winning writers, producers, strategists and executives.
We create and implement strategies that are informed and integrated. Strategies that put you on the map and engage your audience. We want people to see your message and think: "I want to be part of that."
Why we're different:
At By George & Company, we help you to think like your audience. We help you to find your audience and connect with them through their interests and lifestyles. We're direct, honest, creative and strategic.
We are highly experienced professionals interested in your cause. Because of the range of our expertise and our multi-faceted perspective, we can provide recommendations in the broadest context. Our strategies are astute and integrated.
How we do it:
With information.
Our strategies are based on information and research. Every project begins with immersion in the data, the perceptions, the reports. We poll, focus test, and gauge results. We make tactical adjustments and provide regular reports.
With creative power.
There are many ways to engage and captivate people. We will know your audience and their lifestyles. Together we'll develop strategies to find them and rock them -- whether they are 17 or 70. Creativity, strategy and perceptiveness are the
foundation for every message - the words, the images, the sounds.
With experience.
Our roster of experts includes the best from all communications specialties. We have winners and nominees of Tellys, Emmys, Oscars and Webbys. We have executives from foundations and national nonprofits. By George & Company will assemble
experts of the highest caliber into a team to serve your program.
With cross-supportive strategies.
We bring all disciplines to the table from the beginning. Communications, marketing, development, public policy, media relations - all departments of your organization will contribute to and benefit from a comprehensive cross-supportive
strategy.
With partnerships.
Who are the like-minded people, businesses, funders and media with interest in your cause and your issues? Their resources in combination with yours can accomplish more - for them and for you. We'll identify and work with appropriate
partners in the non-profit, corporate and media sectors to give your organization more volume and more visibility.
By being media worthy.
Whatever we do, we want to create a buzz. Events, ads, web sites - we want the media to be intrigued with your organization, the campaign and its strategies. We are not traditional and we don't follow formulas. Our challenge is to discover
what is unique, engaging and worth buzzing about.
By knowing the landscape.
Whether we are the expert or we know the expert, we've got you covered. We've got long-term established connections and will make our combined years of experience work for you.
By knowing the audience.
Your potential members and supporters are your audience, but so are your existing funders, your colleagues and your staff. Whatever their age, taste, background or lifestyle, we want to speak to them in ways that are appealing and engaging. We
will make sure that we understand your audiences. First we listen, then we develop programs and messages that work.
By using current technology.
Blogs. Text messaging. Podcasting. Content sharing. We utilize all kinds of current interactive media in our outreach strategies.
By giving supporters something to believe in.
You. Donors and activists want to find the organization that speaks for them. We want to make your organization the place to go, the people to believe in.